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TAMERA BATTLES HER SELF-ESTEEM AND LOOKING FOR LOVE IN THE WRONG PLACES ON NEW SINGLE “DIVERSION”
RnB/Hip Hop | Tuesday 18th July 2023 | Becky
The sensational Tamera returns with her new single “Diversion”. Her latest solo release follows a slew of incredible collaborations including a feature on SPINALL’S ‘Honest’ feat. Tay Iwar, 'I'm So High' with P-rallel & Toddla T and most recently 'Options' with Kamille and Bellah which saw her dip into her garage and pop sensibilities, “Diversion” sees Tamera doing what she does best - a lush Aston Rudi and Rise & Shine produced instrumental blending R&B percussion and dreamy synths with her insane vocal talent taking centre stage.
Explaining the meaning behind the single taken from a forthcoming project which she is yet to shed light, Tamera shares:
I had to dig deep to create this song & channel sensitive emotions that usually I would avoid. However the inspiration behind this song came from a time of my life I’d like to think I’ve healed from so writing it wasn’t too hard but ended up being a kind of farewell to that particular version of myself. I dive into codependency, lack of self worth & self sabotage by way of an unhealthy relationship. Confronting myself for doing something I know isn’t good for me but not having the power at the time to leave it behind.
With grandparents each originating from different countries (St Lucia, Nigeria, England and Greece), Tamera’s touch points have always been a melting pot. Following her smokey debut single ‘Romeo’ and her 2020 breakout breezy hit ‘Flipside’ (7.4M streams), in 2021 the sensational rising R&B star unveiled her highly anticipated debut EP Afrodite. An emotive exploration of love, life and her heritage, this powerful 5-track statement of her sonic self including the sultry West African influenced ‘Wickedest’ (12.5M streams) and ‘Good Love’ ft. Tay Iwar (8.6M streams) was produced entirely by cultural mainstay produced by P2J (Wizkid, Beyonce, Snoh Aalegra). On Afrodite (the title nods to her Greek and African heritagE), Tamera honed and expressed her boundless curiosity and empathy for stories of love and humanity.
Growing up outside of London, in a small town called Gravesend in Kent, Tamera was surrounded and uplifted by the powerful women in her life. With a mum who was constantly singing and playing music around the house from Beyoncé to Alicia Keys, and a grandma who was the minister at their church, as a child Tamera was often called on to start hymns in the service. From the poems she used to write as a child before she learnt how to write songs, to the music you hear from her today, Tamera’s greatest inspiration is her own lived experience and that of others. Harvesting and absorbing the stories and emotions of those around her, there’s a deep empathy to her lyricism and a fluidity to her voice that reveals this.
One of the UK’s most exciting and breath-taking talents, Tamera has been tipped by Amazon Music UK as a ‘Ones To Watch’, recognized by YouTube in their #YouTubeBlack Voices Artist Class of 2022 alongside the likes of Bree Runway, Kamille, Midwxst, NSG, Omah Lay and more. No stranger to the limelight her effortless ability to transcend genres from Afroswing, reggaeton and Hip Hop whilst feeling authentically R&B has swept up support from DJ Target, Giles Peterson, Annie Mac (New Name), Complex, Nylon, Highsnobiety, i-D, Billboard, Loud and Quiet, The Line of Best Fit and Pop Justice to name a few. In Summer 2022, fans have seen seen Tamera’s killer vocals everywhere from BBC Radio 1’s Big Weekend, The Great Escape and Strawberries and Creem on the mainstage and her own sold out headline show at COLORS.
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