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Snoop Dogg Reincarnated
Reggae | Tuesday 31st July 2012 | Osh
So you may have heard the news that Snoop Dogg is no more, having decided to re-invent himself as Snoop Lion. It is in fact just in time for his new album, Reincarnated (clever eh?), which instead of featuring his usual rap and hip-hop beats, is actually reggae in style.
The inspiration for the new album comes from his recent spiritual trip to Jamaica. Claiming at a recent New York press conference that he was instructed to go in a new direction by higher spiritual powers, Snoop also took the opportunity, while speaking to the world's media, to state that he believes himself to be the reincarnation of the one and only Bob Marley (it was, to say the least, an interesting press conference for all those that attended).
This is not just a case of Snoop Dogg taking a slightly different musical direction, however. Instead of this new album simply portraying Snoop Dogg as a reggae artist, Snoop is hoping to bury the Dogg for good, instead replacing him with a new alias, Snoop Lion. For Snoop (and for many of his devoted fans) this reggae leap is a new challenge. As he stated when talking to the New York press “Rap is not a challenge to me. I had enough of that … I’m ‘Uncle Snoop’ in rap. When you get to be an uncle, you need to find a new profession...” Interestingly Snoop ‘not Dogg anymore’ Lion claims that his new music stance is, unlike some of his previous work, more family friendly (who on earth could claim that ‘sexual eruption’ and ‘bitch please’ aren’t family friendly?), as reggae is “the music of love and happiness”, His new direction is at the very least proving to be quite a departure from his earlier drug fuelled rap decades.
The first single (entitled “La La La”) from his latest three part project is available to listen to now. There also happens to be a documentary capturing Snoop's journey in Jamaica, his discovery of his more Rastafarian side and the subsequent making of the album Reincarnated. Never fear though rap fans, while Snoop is for the time being tired of rap, he hasn’t sworn off the genre completely. For now though, it would seem that the lion and his reggae sound is here to stay.
Vicki Haughton
