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"Oops..." Bono responds to U2's iTunes disaster
Indie | Wednesday 15th October 2014 | Annalisa
Back in September, iTunes users were irritated to find an unwanted addition to their libraries in the form of U2's latest album, Songs of Innocence. Massive outrage was felt, in much the same way as when a group of lairy pensioners crash your exclusive house party. Within hours of the download being released, the people were in uproar.
Up until yesterday, U2 had kept schtum about the whole sorry affair. Then they released a video on Facebook in which they answered selected questions submitted by some of their 18,000,000+ fans.
Unofficial spokeswoman for pretty much the entire iTunes community, the fair Harriet Madeline Jobson, put the burning issue to Bono:
"Can you please never release an album in iTunes that automatically downloads to peoples playlists ever again? It's really rude."
To which Bono replied:
"Oops.
I'm sorry about that. We had this beautiful idea - got carried away with ourselves .... A drop of megalomania, a touch of generosity, a dash of self promotion, and a deep fear that songs that we poured our life into…mightn’t be heard.
There’s a lot of noise out there - I guess we got a little noisy ourselves to get through it."
From the looks of it, the band were clearly a bit embarrassed by the reception to their failed stunt. Let's hope they, and all other artists in the world, learn from U2's awful mistake and never attempt such an invasive campaign again.
