Supermarkets say BOGOF to multi-buy offers Tuesday 28th March 2017 | Grace bogof obesity Health food With obesity being at the highest it has ever been in the UK, supermarkets are being encouraged to stop promoting over-eating through multi-buy and buy one get one free offers throughout stores. The strategy is part of the childhood obesity plan created by the government that calls for tougher rules on junk food. Part of the plan is to also discourage the level of sugary drinks consumed and praises supermarkets that have already lowered the price of fruit and vegetables, working towards tackling what many critics say is a huge part of the problem.