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Resident Advisor and SoundCloud Announce Strategic Partnership to Expand Artist and Fan Connection Digitally and Physically
Resident Advisor (RA), the leading platform for electronic music events, and SoundCloud, the global artist-first platform that empowers artists and fans to connect and share through music, are thrilled to announce a strategic partnership to further connect artists and fans and improve music and event discovery by intermixing SoundCloud and Resident Advisors profiles.
The partnership marks the beginning of a longer-term allegiance between Resident Advisor and SoundCloud to enhance the discovery experience for the wider electronic music community. Throughout the year, users can expect further feature releases and integrations aimed at fostering even deeper connections between artists, promoters, labels and fans.
Key aspects of the partnership include:
Event integration: SoundCloud artists with a Resident Advisor profile will now automatically have their next three events, per Resident Advisor, displayed on their SoundCloud profile webpage. Creators can now boost the visibility of upcoming performances and ensure their most recent events are featured, while fans can seamlessly find and purchase their next show on SoundCloud.
SoundCloud Widget: An embeddable SoundCloud media player prominently displayed on all Resident Advisor event pages, enabling Resident Advisor users to listen to mixes and tracks by DJs on the lineup before and after buying a ticket.
RA playlist on SoundCloud: A Resident Advisor curated playlist on SoundCloud panning the entire spectrum of electronic music and championing its many genres and subgenres.
Amplifying emerging artists: Co-branded editorial features to highlight rising artists in the electronic music space.
Simon Kempner, Chief Operating Officer at Resident Advisor, highlighted the technical aspects of the partnership, stating, "The integration of Resident Advisor's events API with SoundCloud's platform opens up exciting possibilities for the electronic music community. By seamlessly connecting event information across platforms, we're empowering promoters, club owners, artists, DJs, labels, and fans through increased visibility and engagement."
"This marks an exciting moment for SoundCloud as we open up the electronic music event space to our users. Club culture is the lifeblood of electronic music and by integrating Resident Advisor's events onto our platform, we're further enriching the music discovery journey for our listening community" commented Devi Mahadevia, Senior Vice President of Strategy & Growth at SoundCloud.
To maximise the benefits of this partnership, artists are encouraged to add media and events to their Resident Advisor artist page and link their Resident Advisor account to their SoundCloud artist page. For guidance on creating, claiming, or linking an artist profile on Resident Advisor, please visit the FAQ page.
