Relentless Energy preview new campaign.
RnB/Hip Hop |
Thursday 9th May 2013 | Osh
Relentless are more than just an energy drink business. These guys are more clued up in music than Terry Wogan!
Already having a campaign with Pro Green climbing over cars and looking pretty boss, these guys have announced a new ad premiering on May 18th with some new musicians.
Radio 1 DJ Zane Lowe and newcomers to the rock and roll scene Pure Love are both in the advert which is loosely documented around performances and recording processes of each member, promoting music being a form of escapism. With their 'No Half Measures' slogan, the new campaign is aptly named 'Music That Matters'.
As well as the ad, the guys over at Relentless have organised a huge gig in October showcasing Pro, Zane & Pure Love. It's set to be a massive gig.
We went down the the press conference to get a sneak peak of the advert and what the lads thought of it.
The vibes from all of the artists was mutual, the process was fun, they loved working with Relentless and would like to continue in the future.
Relentless' new TV commercial will be aired May 18th featuring Professor Green, Pure Love & Zane Lowe.