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Beatport Goes In Deep
Thursday 7th February 2013 | Bobbie
Thursday 7th February 2012
Back last year I remember when it was dominated by the progressive and Swedish house heads. It was run by those at the forefront of the house music industry itself; Swedish house mafia, Dirty South, Alesso, Armin Van Buuren, David Guetta etc. They left no room for anything else, all other genres were forgotten. Everyone got wind of this and everything changed, everyone adapted the progressive house style and it had taken over the world. The likes of David Guetta and powerhouse trio, Swedish House Mafia started to storm the iTunes chart even, however with the New Year, new players in the game are emerging and are pushing back its previous occupants, and a new wave is coming. Beatport is changing.
The Beatport chart is showing the changes in the electronic dance music industry, and the passing of the massive progressive house era. It may still be primarily house, but a new breed of house. Genres such as deep house and tech house are triumphing along with its community.
With artists jumping on the deep house bandwagon the world over, its bringing back an element of what we felt back in the 90s with garage. Deep house and Tech house, a sensual concoction of simple, repetitive vocal samples, 808 drum kits and deep prodding chords is the birth of a new era. There is a whole new club culture built on deep house with less of a rave worthy, jump up vibe… but more a trippy, social, sometimes even suggestive vibe.
Deep house and tech house however along its rise into modern pop culture has developed past its repetitive 808 drum loops and artists are becoming more diverse. At the moment Claptone is sitting nicely in second and third on the Beatport chart with two of his new tracks, and has developed his style as a more complex deep house producer. Whilst Tube and Berger sit comfortably perched on the top of the chart with a tech house banger, Imprint of Pleasure, comprised of more complex layering with organic instruments such as guitars. This is expanding the scene to a wider audience as oppose to the usual Julio Bashmore fans with Au Steve on loop in their bedroom whilst they dream of being in fabric.
All I’m saying is keep an eye out on the Beatport chart for more deep house and less of the usual uplifting, euphoric, progressive house. It’s time to make way for the darker side of house.
BOBBIE COOK
