NEWS
EVENTS
Children Choose Carlsberg Over Kipling
Thursday 15th March 2012 | Osh
Children from as young as 10 are more likely to spot alcohol logos than cake branding, it has been claimed.
When primary school children were asked, around 4 out of 5 identified Carlsberg as lager and Smirnoff as vodka. This is twice as many as those who recognised the famous Mr Kipling cakes.
For those children who had tried alcohol, awareness was greater. More than 400 10 and 11 year olds were shown alcohol adverts and campaigns for cereals and soft drinks for the experiment.
Alcohol Concern commissioned the study and said that advertisers should be forced to stop linking drinking with glamorous images.
