I had the pleasure of catching up with Immy over a coffee, the 26 year old, vegan, low impact adventurer, better known online as sustainably_vegan.
She started with the Zero Waste movement about two and a half years ago, she said that ‘after I had been vegan for several years, I was like, right, I’ve been a passive activist for severals years by choosing not to eat meat, dairy and stuff, so I need to do something more active... I came across a women in New York, with a video about her trash jar, and was both intimidated, and inspired!’.
A trash jar is a way some people within the zero waste movement, keep track, and stay mindful of the waste that they’ve created, by placing it in a glass jar.
The woman she watched said ‘I am your average lazy person, and if I can do it, so can you’. It resonated with Immy. ‘I am your average lazy person too!’
At first, she made one video to show what kinds of stuff a zero waste person could buy around them. It got over 70,000 views, and she understood that at the time, there was a lot of interest about the topic, but not a lot of resources to learn from. So she stuck with it.
Now her Youtube and Instagram is filled with posts with instructions, guides, as well as information about a lot of important things, like micro plastics.
Her biggest surprise with starting Zero Waste in fact, was how little she needed to live a content life, and I think we can all relate to the feeling of having so much junk all over the place. So maybe this one might be for you?
As for advice, she mentioned that ‘it matters what you do every day, rather than what you do once a year’, for even if you mess up once in a while, it is a lot more important that you build habits that have a positive impact on the world, and yourself.
I asked her which of her videos would be an essential for someone new to the scene, and she said it has to be ‘ULTIMATE BEGINNERS GUIDE TO ZERO WASTE! P.1‘
You can follow her on Instagram and Youtube for inspirational photos and her latest videos!