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Duke Dumont holds 'Ding Dong! The Witch Is Dead' off Number One spot.
Monday 15th April 2013 | Adam
Duke Dumont sustains his UK number 1 position in the official charts after seeing off controversial competition from the most recent anti-political social networking campaign.
The recent demise of Margaret Thatcher has caused quite a fuss not only in the regime of politics, but the industries of music and worlds of public diversity.
A Facebook campaign attempting to storm the charts with intentions of getting Judy Garland's “Ding Dong! The Witch is Dead!” from the 1939 film The Wizard of Oz has failed. Duke Dumont stands tall at the top, pushing Garland's film-based sing-a-long into second place as the BBC refused to play the track for longer than seven seconds on their Sunday night top 40 singles countdown.
This wouldn’t be the first time social media and the views of the British public have single-handedly tried to overthrow expected marketing predictions of commercial music charts. Rage Against The Machine spearheaded the movement to toss Simon Cowell's chart monopoly out the window by threading their 1992 release “Killing In The Name Of” tightly in the Christmas number 1 slot just a few short years back.
This time however, a solid week of online protesting and a surge of over 18,000 digital downloads since Friday has still fell short of the mark. Duke Dumont shook off the obvious competition with his reigning hit “Need U (100%)”, much to the surprise of leaders behind the ongoing online sabotage.
Does this mean the end of cyber campaigns? Is the power shifting back away from the public, and into the hands of the commercially expected?....
Words by Adam Steer
