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SINGLE REVIEW: DAMON ALBARN - 'EVERYDAY ROBOTS'

Indie | Friday 28th February 2014 | James

   The first, highly anticipated release from jack-of-all-trades 90s icon and Gorillaz mastermind Damon Albarn's solo album is a distinctly underwhelming offering. The monotonous rhythm and melody is, in theory at least, a clever way to represent the songs subject matter - but in practise is morose and repetitive. Similarly, the songs message is (too) clearly intended as a satirical take on our reliance on technology and the 9-5 rat-race; but lacks the biting, insightful social commentary he demonstrated with 'The Universal', 'Coffee and TV' or 'Chemical World' back in his Blur days. This makes it an even more bewildering choice for a lead single, but given Albarn's fame, fanbase and the anticipation ahead of his debut album, this isn't an album that needs a particularly substantial marketing campaign. It's just a shame then, that Albarn's first offering as a solo performer is such a tired, uninspired, monotonous ode to monotony.

James Gale

4/10

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