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MIU MIU Launches A New Campaign for S/S 2013
Wednesday 3rd July 2013 | Cynthia
Miu Miu has always been known as a lifestyle brand targeted at many different types of people. The only thing these people would have in common would be that they always want to look put together.
This is very apparent in the brand’s new Spring/Summer 2013 campaign shot by Inez & Vinoodh in New York City and featuring some of the most beautiful women in the world. The women taking part in the campaign are Malgosia Bela, Bette Franke, Martha Hunt, Doutzen Kroes, Adriana Lima, Arizona Muse and Tamara Weijenberg, and needless to say that they look magnificent.
The campaign showcases the sultry and feminine sides of the Miu Miu girls in a setting that looks like somewhat of a cabin. This displays seven different psychological portraits of all aspects of the feminine psyche, exhibiting a web of closeness and relationships. The campaign is in itself incredibly interesting, and the music used to complete it, created by Biosphere and called Cloudwalker III, hints at the immensity of “the universe that spins outside of the confinement of their bedroom.” All and all it's worth taking a look, as it turned out to be one hell of a campaign.
Written by Cynthia Bifani
