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Beyonce for H&M!
Thursday 21st March 2013 | Serena
Singer, songwriter, actress, designer, dancer ...and now new face for the summer campaign of H&M.
Beyoncé collaborated with the top swedish brand presenting the new collection leaning down on a dreamy beach in the Bahamas Islands. Not only modeling, the singer also gave her input in the creation of the collection - of course , and her new tune (still unpublished) 'Standing On The Sun' will be the soundtrack of the commercial.
Shooted back in January by Inez van Lamsweerde and Vinoodh Matadin , the caption introduces her as "Beyoncé as Mrs Carter in H&M" , the same title of her already sold out upcoming world tour. The collection presented by the singer of Single Ladies , that will be in store on April the 15th includes swimwear and beachwear for a fun and fresh summer fashion.
"I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind," said the wife of music mogul Jay-Z and mother of Blue Ivy. "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."
Beyonce looks gorgeous in it, any doubt?
Here's a picture catched by a paparazzo behind the scenes of the photoshoot on the tropical island.
By Serena Concato
