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Marc Jacobs for Diet Coke
Friday 1st March 2013 | Serena
Fashion lovers and cans collectors, there's a new lovely series of Diet Coke in stores. After several famous fashion label such as Versace, Moschino, Matthew Williamson, Marni and Diane Von Furstenberg,the baton was passed to Marc Jacobs to design the new cans of Diet Coke.
Already available, the cans are inspired by three decades of fashion : I Heart 80’s (dedicated to the début in the 1982 of the sugarless Coke and to the female empowerment), I Heart 90’s (a fashion silhouette in hats and stilettos winks next to the brand's name) and I Heart 00’s (inspired by the latest collection of the designer including his signature polka dots.)
As it was for the previous designer Karl Lagerfeld and Jean Paul Gaultier, Marc Jacobs is the face of the advertising campaign, in its usual shirtless-tattoed version. Shot by Stephane Sednaoui in the photo booth style, the designer and creative director of Louis Vuitton said to Women's Wear Daily “I still think it’s hysterical people want me to take my shirt off. You know, I’m going to be 50 in two months, so I guess I should be glad.”.
Another winning collaboration for Diet Coke, that exploits fashion to attract new customers.
By Serena Concato
