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Friday 18th May 2012 | Osh
Saturday 12 may 2012 was an important day for girls.
Abercrombie and Fitch, the famous apparel brand, best known for their underwear collection, made a huge and effective marketing strategy recently for their new store opening at Gilly Hicks, Regent Street.
The concept was easy to understand: 200 T-shirts were offered to the first 200 people queuing in front of each of their five mags.
But the second part was much more exciting. From 10:00am to 9:00pm, a bus which had bodybuilder boys in shorts on board (Abercrombie has the secret), were throwing girl panties out on the street to everyone who was lucky enough to pass by.
The result:
A crowd of women were running after the bus in London’s streets. Just like in a zombie movie!
