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The Final Fantasy wears Prada
Wednesday 11th April 2012 | Osh
British mag Arena Homme + had a surprising idea. Due to the 25th anniversary of the game, world known characters of the XIII-2 game have been photoshoped with some creations to promote the spring/summer 2012 collection of the Italian brand.
The marketing is successful and very innovative as it has crossed two different worlds, and everyone is in agreement that: gamers will go out of their computers and fashionistas will discovered an unexploited part of “fashion”. Certain that this kind of experimentation will be do again soon.
