Gwyneth Paltrow in Swedish Fashion Campaign Friday 16th March 2012 | Osh She already said she loves brands like Lanvin and Stella McCartney but now Gwyneth Paltrow is the face of an affordable Swedish brand called Lindex. The actress is in the latest Lindex campaign called Modern Preppy. This line is described on the store’s blog as an inspiration on the sporty and relaxed lifestyle of the US East Coast. the campaign is for the Spring/ Summer 2012 collection which includes a range of skinny jeans, tailored jackets, summer dresses and lots of Breton stripes. Paltrow explains in the behind- the- scenes video her love for stripes: “I love stripes. I wear stripes almost every day in my own life, so I loved all the striped things. I love the striped blazer and the tube skirt, which was a great throwback to the ‘80s. I remember my first tube skirt that I was obsessed with.”