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Is Lana Del Rey The New It- Girl?
Monday 20th February 2012 | Osh
It seems that Emma Hill; Mulberry’s Creative Director has found her new muse…
Yesterday morning whilst the brand was showing its A/W 12 catwalk collection, the audience had the opportunity to discover the new it-bag made in Mulberry. It was a few hours later when the fashionistas received its name on their smartphones that this bag became really interesting: called the “Del Rey”, It’s easy to realise the tribute made by Emma Hill to Lana.
Omnipresent to her buzz on YouTube this summer with her hit “Video Games” and the release of her first album: “Born To Die”, number one in 19 countries this tribute was foreseeable. Lana Del Rey steals by the same way, Alexa Chung’s thunder, Mulberry’s former muse and her “Alexa”.
Emma Hill explains, ‘I love Lana’s nostalgic references to bygone glamour and the fact that her look is retrospective yet so modern. This inspired us to create a bag that was timeless, refined and elegant, yet with a beautiful practicality that would suit any woman.’
Defined as glamorous, modern, classical and timeless the Del Rey will be available in May from £795.
