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Are Interactive Music Videos The Future?
Indie | Wednesday 7th August 2013 | Osh
Are Interactive Music Videos The Future?
As technology and social media evolve, it is becoming increasingly vital for new artists and bands to stay at the forefront of this unstoppable technological train, forcing them to constantly create innovative new ideas to ensure that they stand out in the crowd.
With almost all new single release nowadays accompanied by an obligatory music video, some artists are expanding on this concept by using social interaction to ensure they grab the public's attention.
Yesterday, Icelandic trio Sigur Rós released a brand new video for their single 'Stormur'. Described as an "ever-evolving music video", the video for 'Stormur' is a constantly evolving collage of arty video clips uploaded by the public through the Stormur hashtag, and amalgamated into a personalised fan-influenced music video. The video's random image selector means that every showing of the video is unique and fans can have the satisfaction of having their own videos be part of their favourite bands new music video. Pretty cool ay?
If you would like to participate, submit your own video clips using the #stormur hashtag or if you just want to view the video, click here!
Sigur Rós are not the only band to broaden their music video horizons in the past week, as upcoming rockers The Family Rain also launched an interactive video for their new single, that allows the viewer to experience the band playing live as if they were genuinely there.
As the band perform their new single 'Reason To Die', the viewer can personalise the viewing experience by manipulating 16 different cameras to create an inherently personal and perpetually evolving musical experience upon each view.
To try this out for yourself, click here!
It's hard to tell at the moment whether these interactive videos will take-off and become widely used by artists, but it is certain that in such a competitive and lucrative market, there will inevitably be a slow but marked progression in music videos over the coming years as bands compete for new viewers and fans.
Although interactive videos may be the future, the current concept for the music video still works brilliantly when done well, as proven by Mumford & Sons earlier this week, as they aced their latest video by drafting in Hollywood comedy A-listers for a little support and silliness in their 'Hopeless Wanderer' video.
Check it out below...
Cameron Stanton http://mydaybydaymusic.wordpress.com/
