Monday 2nd July 2018 | Roberta Micallef
You enter a shop and buy this ready made garment, stitched and dyed, it fits you just right. However how often do you stop and question the process that came before your decision to buy that garment?
Fashion Revolution Day does just that. Founded by Fashion Revolution, the purpose of the movement is to get consumers asking fashion brands, #whomademyclothes ?. Fashion Revolution day falls on the 24th of April, marking the anniversary of the Rana Plaza tragedy. In 2016 it changed from one day to an entire week.
Fashion Revolution promotes this form of activism through three steps: Be Curious, Find Out and Do Something. Activists all around the world have followed this movement, posting pictures of their clothes showing the label on social media. Some brands answer the question #whomademyclothes? with specific details on the factories, even pictures of their workers holding up signs saying “I made your clothes”. Some don’t respond at all.
Image Credit: Bibico
This movement keeps the conversation going and provides consumers with answers. Information that is necessary prior to purchasing an item of clothing rather than after.
Research and Knowledge make up a large distance on the road to ethical fashion. Knowing how the brands we buy are producing their clothes is both comforting and terrifying. Without informing ourselves, bad practices continue to happen, but by informing ourselves and changing habits, good practices can flourish.
Something as simple as a picture of your clothing inside out can force companies to be held accountable for their actions and to ignite change within the industry.