Zara goes green - 'We are working on a brand that cares for the planet' Other | Wednesday 6th June 2018 | Gassy fashion recycledclothing sustainability sustainable fashion zara Zara is supporting sustainable shopping by recycling their clothes and creating their very first sustainable clothing line. The campaign #joinlife which has recently been trending on social media is encouraging Zara customers to bring their old, unused clothes to be recycled to produce more clothes for the #joinlife collection. Zara is not the only high street brand that has became more eco-friendly over the years, H&M Conscious and Asos Africa are just some of the other outlets jumping on the sustainable bandwagon. In the meantime, we hope more highstreet brands will follow in Zara's example.