The girl with a Dream

Other | Tuesday 8th March 2016 | Mara Lourdes Del Piano

If you are lucky enough to be shopping in Naples there is one shop that you have to visit. It's name is DAY BY DAY, and this bad boy has been catering to the stylish Italian man in Naples for 35 years and has done much for fashion in the area. The idea came from the brothers Del Piano, from Naples, who created a men's sportswear line and over twenty years have achieved great success. Much of that success came from the fact that young Neapolitan gents could dress well for less. 

Today the brand produces clothes for guys like t-shirt, sweatshirts, jeans, hats, jackets and shoes with graphics and drawings in its own unique style.

They stock thier own brand UNITY. Initially a small label that distributed products in Campania, now its production has expanded and the clothes are available all over Italy. UNITY is dedicated to young people who love fashion and is innovative and cutting edge.

Each piece is created as a result of a passion for fashion blended with a love for Naples.

Maurizio, the founder, whose daughter Mara will bring UNITY to London and see the garments designed by her father in the windows of London stores, will maybe one day develop her own brand. She is currently making contacts in London as we speak.

Find them here