Fashion East at LFW: What to expect??
Thursday 12th February 2015 | Kira
It is only one week to go before the first day of London Fashion Week and we all know what it means: no excuse to keep the best outfits at the bottom of the wardrobe collecting dust. It is your time to shine!
Despite the fact that LFW received a fair amount of criticism for suffocating London's creativity, thanks to the organisations like Fashion East we are still excited to see the shows. Fashion East was established as a non-profit organisation nearly 15 years ago by Old Truman Brewery. Its main agenda has always been supporting the young talented designers from the first stage of their exciting careers. The sponsorship funding for the organisation is received from Topshop, TOPMAN and The Greater London Authority. Initially supporting only the womenswear creatives, from 2005 the Fashion East team initiated MAN to provide equal support for the up and coming menswear designers. Fashion East opened the doors to the glamorous fashion world for designers like House of Holland and Meadham Kirchhoff, and this year it is bringing back on stage the trio of fresh and talented faces!
So give you some outfits inspiration, we would like to introduce you to the London's young talents.
“The bright young thing” according to Dazed magazine, Ed Marler has already been spotted at LFW with his SS15 debut collection. The Central Saint Martines graduate believes that a bit of sparkle will never harm, and this is the attitude you should have for the Fashion Week anyway. But in Ed Marler's case, the 'little sparkle' is more likely to turn into a full on royal masquerade with a storm of golden sequins, must-have crows and metres of snakeskin. Sounds slightly high-maintenance? Well, as they say, you only live once.
Another St Martins graduate, Caitlin was awarded the Armani Scholarship under the late Professor Louise Wilson OBE, so it is obvious that the young designer is blessed with both talent and dedication. AW15 would be a debut for Caitlin as an independent designer. South London born and raised, Caitlin has always had a soft spot for luxe sport gear, which she believed was under-represented in the womenswear department. So ditch your old pair of grey sweatpants and prepare to pair your favourite Nike trainers with a silky navy blue number.
London based designer will also present her debut collection as part of the Fashion East trio. For Mary, fashion and art are endlessly intertwined: the feminine silhouette of her hourglass-shaped garments contrasts with Mary's signature prints inspired by Art Nouveau motives. And it is not surprising, as her graduating collection from the University of Westminster’s Fashion Design BA in 2014 was inspired by 70s cover art. For all Kate Bush lovers like us, Mary's uncompromising manifestation of love for art and culture is like a music to our ears.
By Kira Kolosova
Fashion East AW15 will take place at 7.30pm on Friday 20th February at the Institute of Contemporary Arts (ICA) gallery.
For more info, visit the http://www.londonfashionweek.co.uk.