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And the satchel craze continues...
Other | Tuesday 19th March 2013 | Varala
As if the satchel crave wasn’t big enough, it just got even bigger. Thanks to Google Chrome’s latest advert, the cutesy story behind The Cambridge Satchel Company is spreading and sending the satchel trend into overdrive. The satchels are now famously carried by fashion trendsetters like Alexa Chung and Hollywood names such as Zooey Deschanel and Elle Fanning.
But the worldwide craze all began on founder Julie Deane’s kitchen table as a small business. Inspired by her daughter’s old childhood satchel, the design initially stuck to the traditional brown leather style.
But as the satchel took off, Deane began mass producing and catering to different tastes. Now The Cambridge Satchel Company offers everything from red backpacks to blindingly fluorescent green bags from ‘The Fluoro’ collection and brass plate accented storage trunks. The company has grown to provide embossing on products, for a subtle personalised touch.
You can even visit The Cambridge Satchel Company’s store in Covent Garden, to get your hands on some exclusives.
By Varala Maraj
@VaralaMaraj
