NEWS
EVENTS
Fashion Goes Tech
Other | Friday 15th February 2013 | Serena
This season's London Fashion Week start today in the name of technology, with more than the half of the catwalk shows live-streamed on the internet.
The British Fashion Council continues to surprise with the digital innovation bringing the LFW global through social network, and in partnership with the world's largest video platform You Tube, the LFW Channel will broadcast worldwide 34 shows, including Burberry and Moschino.
Topshop, who launched the innovations last season, with cameras in the front row, backstage and even on the models, raised the idea again this year in partnership with Google +, inviting the user to the interaction, for example with the app "Be the Buyer".
It will be easy to follow the LFW on Twitter, with a special Event Page at the hastag #LFW that will aggregate tweets from all areas of the industry ,and daily official content will be uploaded by the BFC on the official Pinterest profile.
Then, forget the high heels, this year you can enjoy the catwalks in slippers.
By Serena Concato
