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Agy Deyn for Dr Martens
Monday 6th August 2012 | Osh
I confess I have a bit of a girl crush on Agyness Deyn. By the time Agyness turned thirteen she had already shown her edgy eye for style and had shaved her head. Clearly, Deyn was someone who was never going to conform to the norm and so it goes without saying that Agy and the Dr Marten brand seem to be made for each other. The brand Dr Marten, since the 1950s, has been a pinnacle in rebellious, individual style and so, it has been announced that Deyn will be launching a clothing line with DM this August.
The infamous model, formerly known as Laura Hollins, describes how she has always had a love for the Dr Martens brand: "I have always had a really intense relationship with Dr. Martens, right from my first pair back when I was 13, which I bought as a combination of rebelling against my parents and because they were the coolest boots that I could get away with wearing to school. They stood for something by giving me my own stamp of originality." Originality has always been at the heart of the DM brand and since they exploded onto the scene back in the fifties they have been adopted by numerous youth subcultures all with the same burning aim to rebel and stand out. The fifties was a watershed moment in youth fashion history as previously, teenagers had simply no other option other than to dress exactly like their parents. Rock ‘n’ Roll changed all of this and kids began to take control of how they dressed and the blandness of the previous years meant that their rebellion was all the more fervent and necessary.
Deyn shaved her head in homage to the skinhead tribes who took DMs and made them their own as only they could. No longer were DM boots just a working, functional protective shoe but they had become a status symbol of the working-class and of youth rebellion. Pete Townshend guitarist of The Who provocatively wore a pair of black 1460s DM boots on stage and at the time of carefree hippies and flower power the hardness of the boots stood out and looked significantly different from what people were wearing at the time.
Deyn’s collection with Dr Martens includes reversible bomber jackets with a typically grungy daisy print lining, long button-up dresses and varsity style cardigans along with the boots themselves. I love what DMs stand for and their place in fashion history and what they have been through gives me a sentimental attachment to them. They symbolise all that is great within British style – originality and rebellion. Check out the sneak-preview of Agyness Deyn’s clollection along with a history of the brand on the videos below. From checking out the previews of the collections on the website I also stumbled across a competition where you can be in with a chance to exclusively shop the collection before it is officially launched - have a look at the link: http://store.drmartens.co.uk/t-agynessdeyn.aspx.
Rachel Thom @ThomRachel
