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Harvey Nichols Fight to Protect their New Pro-Fur Policy
Other | Monday 10th November 2014 | Izaradz
In 2004, Harvey Nichols stopped selling fur products following challenging and reputation-threatening campaigns.
Last month the “ethically sourced and humanely framed” clothes were on the shelves once again. However, according to the European Council Directive 93/119/EC, the methods approved on animal slaughter farms are in fact “very violent and gruesome”.
This sparked a wave of protests from animal rights activists, especially given the major retail and fashion influence that the department store has in the industry.
The surge of animal rights activity was most likely the main reason for the resignation of Fashion Director, Paula Reed in October. Under Reed, fox, rabbit and raccoon trimmed apparel returned to the shop floor. Her direction was promptly bombarded by over 5000 complaints via email and social media platforms.
Harvey Nichols is now seeking an injunction to keep demonstrators away from its doors (50m away to be exact) as well as banning the handing out of leaflets and use of megaphones, in an effort to protect their staff and customers. This is particularly aimed at a dominant group called “Heartless Harvey Nichols”, who assert that their campaigns have always been “peaceful and constitutional”.
Nevertheless, whatever evidence results to be true, we wonder what new image Harvey Nichols is now seeking to promote.
