
14 Ethical Fashion Brands from the Continent
In response to growing demand from socially conscious consumers, ethical fashion brands are popping up around the world and established brands are developing eco-friendly lines. The brands below are just some of several that are empowering economically disadvantaged artisans in communities across several African countries.
Haute Baso
The Haute Baso brand is founded by Linda Mukangoga and Candy Basomingera. Theirvision is to promote Rwanda’s ability to produce high-end and functional products that are able to compete on local and international levels. Haute Baso believes that the fashion industry can be a tool to empower women.
Anita Quansah creates unique and stylish one-off pieces of clothing with matching neck pieces using vintage and recycled materials which beautifully meld into a look of classic sophistication.
UNIFORM
UNIFORM is a clothing line founded by Liberty & Justice, the first fair trade apparel manufacturer in Africa. Reportedly, for every shirt purchased, a school uniform manufactured by their fair trade factory will be donated to an impoverished child in Liberia.
KIKI Clothing
KIKI Clothing is the brainchild of Titi Ademola, a fashion designer who is devoted to creating ready-to-wear collections that are meticulously made in Ghana.
Améyo
Améyo is a Ghanaian womenswear clothing brand founded by Klekleli Dzidzienyo. The brand is inspired by the natural diversity in culture with exotic playful and sublime aesthetics.
Sonia Mugabo
Sonia Mugabo is a Rwandan fashion brand that was born out of founder, Sonia Mugabo’s strong interest in design; and the desire to tap into the existing local artisan talent to make high quality men and womenswear.
Studio 189
Studio 189 is a fashion brand based in Ghana created by Abrima Erwiah and Rosario Dawson. It provides a platform to promote African brands through worldwide distribution and manufacturing of their artisan produced collection.
U.Mi-1
U.Mi-1 (pronounced you.me.one) is a contemporary brand that appeals to people who judge luxury from the finishing inside to the detailing on the outside. Creative Director, Gozi Ochonogor transmits in the collections an appreciation of the culture of her homes: Nigeria, UK and Japan.
Sophie Zinga
Sophie Zinga is a Senegalese fashion brand founded by Sophie Nzinga Sy. The collection features exquisite and the finest materials and fabrics namely silks, hand made Senegalese cloth and semi precious stones.
Duaba Serwa
Duaba Serwa is a Ghanaian womenswear brand founded by Nelly Hagan-Aboagye. Initially starting as a jewellery designer, Duaba Serwa then developed its trademark of applying jewellery to clothes.



Mina Evans
Mina Evans is a Ghanaian womenswear brand that designs a cool, playful and colorful collection. Mina Evans also designs a menswear line.
