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Balmain for H&M is happening!
Other | Thursday 28th May 2015 | Christina
H&M have a strong high fashion history – Alexander Wang, Isabel Marant, Donatella Versace, Roberto Cavalli, Stella McCartney and Karl Lagerfeld have all produced collections for the high-street giant, and now they’re adding Balmain to the list. Olivier Rousteing announced the news on the Billboard Music Awards red carpet, with Kendall Jenner and Jourdan Dunn in tow, and all three were wearing select pieces from the upcoming collection.
This is big deal for both parties, as Rousteing explained to Style.com: “When you do a collaboration with H&M, it’s a big step in the fashion industry. It’s a big achievement, professionally and also personally. Professionally, you build a world and they want to be part of it. They want to be part of the Balmain army, which is amazing. Personally, it’s an amazing challenge as a designer to make a collection for the street market and for the entire world…I’ve always been loud about being about diversity and the world. So it’s perfect.”
Balmain’s designs are at the very top end of the market, so we’re certain that this luxe for less collection will fly off the shelves when it drops November 5th. Smart move H&M.
