NEWS
EVENTS
Rihanna’s first Puma ad is fire
Other | Monday 11th May 2015 | Christina
In December last year Rihanna inked a deal, reportedly worth around $1 million, to become the new creative director of Puma, and her first campaign has finally dropped. The monochromatic ad is simple but super effective – a visor, a crop top, running tights, new Pulse XT kicks, there’s a lot happening but she makes it look so good.
When the partnership with RiRi was announced, Puma said that the singer would “work with Puma to design and customise classic Puma styles as well as create new styles to add to the Puma product portfolio.” This ad is a great marker of the direction she is steering the brand in, and we can’t wait to see what else they have cooked up.
