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Instagram launches dedicated music account
Other | Tuesday 5th May 2015 | Christina
The internally operated account, which kicked things off with profiles of Questlove and Japanese rock band Tricot, will highlight prominent and emerging musicians, as well as those connected with the industry – music photographers, album illustrators and fans for example. As Instagram founder Kevin Systrom said, @music is “dedicated to exploring music around the globe, from those who create it to the community around it.”
There’ll be just six posts a week from this new account and content will be grouped via a series of hastags, including #LocallySourced for unsigned acts, #DoubleTrack for artist features and interests outside of music, and #15SecondLessons, for, well, 15-second music lessons.
More than 25% of Instagram’s most popular accounts belong to musicians and the platform has become an integral source of promotion and communication for artists, so creating an account that celebrates one of it’s key demographics is a smart move. You may remember that Twitter tried something similar back in 2013 with #Music, but it never took off – unlike the Insta channel, the hashtag was focused on streaming rather than on engaging editorial content.
If @music proves to be successful, Instagram may well open up other dedicated channels - @cats anyone?
