NEWS
EVENTS
Beyoncè, Frida and Salma together for women
Tuesday 5th March 2013 | Serena
Three strong women together for the same goal : a project for support and development of the rights and female potential, both adult and little girls. This is Chime for Change a new initiative that has as founders no less than the actress Salma Hayek, the creative director of Gucci Frida Giannini and Beyoncè. As the singer shouts “Who run the world? Girls!” anthem aimed to encourage women to take conscience of their strength.
Officially launched the 28th of February at Long Beach , California, the project revolve around three fundamental issues : education, health and justice, which belong by right to every woman, in every corner of the world. Salma Hayek during her presentation speech said that the main task of Chime for Change will be to "focus the spotlight on those who are fighting for education, health and justice for women and girls. We will do this by sharing the stories of real people who struggle to support the rights of women. ".
The italian fashion house Gucci is really into charity : since 2005 they regularly donates a percentage of their revenues to UNICEF, for which they also organizes an annual campaign in support of education and health, fight against hunger and various diseases -such as help orphans and children affected by HIV- and prevention programs to clean water.
With three women like Beyoncè, Frida and Salma it was inevitable the big attention to the project from the press, and immediately many celebrities and female journalists gave their support to the campaign for women. At the first meeting in Long Beach there were Jada Pinkett Smith, Jodie Foster, Desiree Rogers, Guy Oseary, Hafsat Abiola, Joanna Lipper, Pat Mitchell, Hearst Magazines, Arianna Huffington and Mia Maestro among others.
Support the project here : http://www.chimeforchange.org/
By Serena Concato
