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H&M First Runway in Paris!
Friday 1st March 2013 | Serena
For the first time in seven years of successful retails, the famous brand H&M held a fashion show yesterday in Paris.
During the Paris Fashion Week, the Swedish brand known globally for offering fashionable items at low prices held its runways at the Museé Rodin, already chose in the past by haute couture labels as Dior and Yves Saint Laurent.
On the catwalk the trend for the autumn 2013, according to H&M, worn by top model such as Cara Delavigne, Arizona Muse and Isabeli Fontana : jackets with tails inspired by men's tailoring, bohemian echoes, double-breasted coats, sequins, fringes and -still-cuissards.
The museum for the occasion was turned into a classic apartment decorated with joyous elegance of the Paris of the seventies, where every room has a story. There were the sumptuous dining room with a long table, crystal glasses, flowers and candles, the bedroom of the children with all the possible toys (from the bicycle to the teddy bear) ,a huge bathroom with all the amenities, a greenhouse and the cabinet of curiosities from all over the world.
In front row, scattered among the various rooms, Pixie Geldof ,Ashley Olsen, Chloe Moretz, Emma Roberts and Carine Roetfiled.
This collection of H&M was created under the advice of the designer George Cortina and will be available in about 200 stores worldwide and online from the 5th September 2013 with the cheapest piece for just $8 ...quite a novelty for the sumptuous Paris fashion shows.
By Serena Concato
