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H&M new brand : Or Other Stories
Friday 1st February 2013 | Osh
Finally, it's coming ! The Swedish Fashion giant H&M is launching this spring its brand new line, & Other Stories.
More luxurious, this new brand will be welcomed in differents European countries like Barcelona, Berlin, Copenhagen, Milan, Paris and Stockholm including a shop on London’s Regent Street, and e-commerce site.
"All of us at & Other Stories are thrilled to open our first stores in some of the major European cities and we are looking forward to offering our collections to an even broader audience through stories.com," said head of & Other Stories Samuel Fernström.
Unlike its too conventional sister COS, & Other Stories will be a woman-only affair, ranging from masculine tailoring to feminine chic and designed to provide endless styling choices, and the price will remain as affordable as its boss, H&M.
Created by two design studios, one in Paris and the other in Stockolm, this new line, comprising women's shoes, bags, accessories, beauty products and ready-to-wear, is probably about to become a whole new part in Fashion history.
Find more about these Other Stories on :
http://and-other-stories.tumblr.com/
