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"Loulou" fluorescent jeans by Hudson

Thursday 2nd February 2012 | Osh

A quiet drink after work that turns into a restaurant and a nightclub, then… feeling silly because you haven’t planned it? You’re worried because you think you won’t shine at this party? We’ve got the solution!

Most unexpected nights are amazing, but unexpected also means that you aren’t ready to attend it and then, starts the typical crisis of every girl: “What am I wearing tonight?” – Relax, you’ll sparkle in Hudson Jeans!  There’s jeans for all occasions- during the day, an ankle length skinny jean with a set off satin band and after dark, a jean with a phosphorescent band… Seems unbelievable?  No, this is the ingenious idea of Hudson Jeans! Ben Tavertini, Hudson Creative and Design Director said “The Loulou is about art and contrast of colour. The idea behind is really a clash of different inspirations…”.

Composed of three colours: navy blue with an orange band, burgundy with a pink band and olive with a yellow band, the range is ideal to illuminate your nights. The spring/summer collection will be launched during the NY Fashion Week and will be available on www.hudsonjeans.com and at Selfridges London. We know some girls who won’t take them off for their tour at “Jamais Vu” @ Horse and Groom every sunday!

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