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Hermès Launch Sari Range In India
Other | Wednesday 12th October 2011 | Osh
Asian Saris Range Launched By Fashion House Hermès
Patrick Thomas, Hermès CEO says that their latest addition to their independently owned luxury fashion house ‘Is the perfect way for Hermès to make its presence in India…It is symbolic of the relationship of the brand to India, to be Indian in India and to share some activities with our customers’
Hermès already has an incredible range of silk scarves in hundreds of different prints, so if anyone was going to branch out into this unique market, it was going to be Hermès.
The range includes over 25 special edition saris, made using special silks in a number of different prints, ‘It is the first time printing has been done over fabric measuring 5.5 meters long by our ateliers of Lyon. The sari is a very sensual object… it is very feminine and elegant,’ said Bertrand Michaud, regional managing director for India, Middle East and Southeast Asia. Sounds beautiful! Next time we head to India, we know where to shop!
