NEWS
EVENTS
Jaime Winstone
Friday 2nd September 2011 | Osh
james small ss12 'wash' from KONSTANTINOS MENELAOU on Vimeo.
James Small X Vauxhall Astra GTC from Low Brain TV on Vimeo.
Vauxhall Motors presents ‘James Small SS 2012 Wash’
Embargoed – 23rd August 2011
James Small Menswear gets hot & wet with new fashion film ‘Wash’ starring Jaime Winstone and the new Vauxhall Astra GTC – the film has been directed by Konstantinos Menelaou (producer at large and art director of A Shaded View On Fashion Film Festival by Diane Pernet). Wash showcases James’ SS2012 collection and announces Vauxhall Motor’s patronage of the innovative British menswear designer as part of its support of Vauxhall Fashion Scout.
Vauxhall Motors has loaned James Small one of the first exclusive Astra GTC’s and collaborated on a moving image showcase to highlight his collection. Further support will take the form of sponsoring James’ show and after party on Wednesday 21st September. James Small Menswear will show as part of Menswear day at Vauxhall Fashion Scout held at Freemasons Hall in Covent Garden.
The film tells the story of a strong, beautiful and stylish woman who spends her summer days driving from carwash to carwash to look at men wash her car. She alludes power, style and is in control of her surroundings. After confirming her authority, she signals the start of the carwash by removing a boom box out of the boot of her car and hitting the play button. The men proceed to wash her car for her to view, interacting with them with the same unaffected composure. As soon as the music stops, it signals the end of the carwash and she gets into the car drives off to find the next carwash, leaving the men waiting.
