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Katy Perry Uses Golden Truck To Promote Her New Album
RnB/Hip Hop | Tuesday 30th July 2013 | Emma
Katy Perry used a huge golden truck to promote her new album ‘Prism’
In the old times artist used to call a press conferences and announce plans and releases of new album, or just simply release it on a planned day. Now in the 21st century it’s not enough for some stars. In the past few years we have experienced different ideas that musicians came out with to promote and make a bigger “wow” for upcoming albums or songs.
Kanye West presented his first single by playing a video clip on over 60 buildings all over the world. He also was making a lot of controversy around it, just to atract attention.
Jay Z created an app to interact with fans, and gave 1,000,000 free copies of a new album Magna Carta Holly Gral. To advertise it, he recorded a short film which showed preparation of the album in the recording studio, and showed it at the half time of the NBA final game.
Now Katy Perry showed off a huge truck in shining gold, on which was printed the name and the date of the release of her new album. For the first time she announced that the name of the album will be Prism and that it will come out on October 22. Check the picture from Los Angeles, which like singer announced, was just a first stop.
In the world of the internet and social media, you just need to bring some attention, and people will do the rest. For example Adam Lambert saw Perry’s truck, he took a picture of it and posted it on Twitter. We can just wait and see what new advertising tools will used by other artists.
Emma Wojcik
