It's About Time

Tuesday 16th July 2013 | William


If there was one Nike shoe that I have wanted since I was a kid, it would have to be Nike’s Air Mag worn by Michael J Fox in Back To The Future.  I remember seeing them in the movie and thinking how awesome it would be to have a pair of those on my feet at the time. However, I had given up hope and figured that I would not get a chance to see them until 2015, if at all. But, as the year gets closer, things are starting to pop up that give me a little bit of hope that they will be released.

“This project is exciting to me because it brings together three very passionate audiences: the Parkinson’s community, the sneakerheads and Back to the Future fans.” – Michael J. Fox.

The 2011 Nike Air Mag, originally designed by the legendary Tinker Hatfieldis, are Nike’s first rechargeable sneaker and is designed as an exact replica of the pair Marty wore in Back to the Future II. The model features an ultra high ankle and sits in a grey mesh upper. Hits of white and turquoise are spread throughout the upper, but most notable on the branding on the heel and the midsole. Other details include a lighted midsole and lateral heel, controlled by a tab in the ankle collar. However, the shoes will not tie themselves like in the movie, that version is still slated for 2015.

“We wanted to translate the excitement people have for the ‘greatest shoe never made’ and for the Back to the Future into positive action,” said Mark Parker, CEO of Nike.

Availability was limited to eBay with 1500 pairs of the Nike Mag auctioned off for the Michael J. Fox Foundation. They auctioned off 150 pairs a day for 10 days.

Currently, these kicks go up to about $5000 today on eBay, who could spend that much money for this pair of kicks?

A lot of celebrities have paid the price to have them: 

- Soulja Boy

- Kid Cudi

- Theophilius London

- Tinie Tempah

- Wale

- The Dream

- Sean Garrett

- Mac Miller

- Chris Brown

- Jamie Baratta (Kid Cudi's Grirlfriend)

But they could have easily mass-produced the sneaker and sold them at every retail outlet possible, but instead they chose a different route. They put humanity and humility first. What better way to really the sneaker community behind a cause that affects millions of people than to give us our dreams ?