ZLDN: cutting edge tech meets South African inspired prints.
Thursday 15th December 2016 | Annalisa
ZLDN have re-designed the boxer brief, taking apart its construction, creating an anti ride-up fit and sourcing the world's softest fabric to make the ultimate boxer.
Since the Y-front was first designed in 1934, mens pants have predominantly been made from cotton. Believing there was a better option out there, ZLDN have spent years researching the perfect fabric and discovered an Austrian technology fabric called Lenzing MicroModal which is made from sustainably sourced Beech trees. Three times softer than cotton & more comfortable than you can imagine.
ZLDN was created by Jack Hicks who grew up in South Africa and was inspired by the prints found in Ethekwini market. Since launching 2 years ago they've sold 1000s of pairs of boxer shorts to dozens of countries around the world.
The brand are currently crowd funding on Kickstarter to launch their new range. Have a look at the campaign and pledge to get your hands on the first of the new ZLDN range here