Tom Cridland fights fast fashion Other | Wednesday 27th April 2016 | Cristina Tom Cridland sustainable fashion fast fashion Tom Cridland has been making clothes with his girlfriend in his eponymous brand since January 2014. Fast fashion is the process in the fashion industry which accelerates production and consumption, at the cost of ethics, sustainability and high quality. Tom Cridland is fighting against the tide of fast fashion in his 30 Year Collection, rejecting the built-in obsolescence of much commercial fashion to create siple clothing built sustainably, with a 30 year guarantee. We love the simple, classic cuts of the 30 Year T shirts, sweatshirts and trousers. Explore the collection here. @cristinaxt