NEWS
EVENTS
Fashion Spotlight: Alexis Smith Lingerie
Monday 8th October 2012 | Tiffany
New Lingerie Range!
Founded in 2010, Alexis Smith Lingerie was launched with one main brief: to provide a range of attractive, feminine and delicate lingerie for women with a fuller bust and a small back size. It was founder Alexis Smith’s own difficulties in finding such a product following a breast augmentation procedure, that gave her the ambition to create her own lingerie line. Faced with only very basic or rather unflattering and merely-practical styles, those with a fuller bust know how difficult it is to find a quality product that not only fits perfectly, but looks sexy too. It seems that Alexis Smith is the long-awaited solution for this tricky equation. Add Alexis Smith into the lingerie industry and Voilà! Acting almost as a Fairy Godmother for Cinderella’s busty counterpart, she has created a wide range of bra-sets that cater to women with big bosoms and petite back sizes, but remain sexy and feminine, not to forget affordable and comfortable.
Alexis Smith Lingerie started as a mail order company in February 2011 from the founder’s home. With such a coveted and essential range of products on the market, Alexis Smith Lingerie began to make waves, generating international acclaim and interest after just a week of business.
The brand reached new heights of popularity in 2011 when The Only Way Is Essex star Jessica Wright became the face of the brand, eventually designing her own exclusive lingerie set. Since, the brand has become a favourite of celebrities and other members of the TOWIE cast.
The Alexis Smith Range currently features simple but effective designs, offering sexy black lace, black and white satins and candy pink stripes and polka-dot patterns. Stocked by a range of retailers, including Amazon.co.uk, the lingerie is also available to purchase on its own website, www.alexissmith.eu. In my opinion, Alexis Smith Lingerie totally has the ‘S’ Factor as a Sexy, Sassy and Sophisticated brand, and 2013 will see it take off even more. Remember ladies, if the ‘S’ Factor is what you’re looking for, then it’s got to be Alexis Smith lingerie.
By Tiffany Wilson
