Interview with Fashion Blogger, Luanna Perez-Garreaud

Thursday 4th October 2012 | Hanna

Luanna Perez-Garreaud is an avid fashion blogger from Lima, Peru who has now moved to study Fashion Merchandising at one of New York's  best fashion schools, the Fashion Institute of Technology. At only 21 years old, Lua has gained an impressive following for her blog,, however it comes as no surprise as her unique style is bound to turn heads. Channeling 80's/90's grunge into her looks, she's become a style inspiration not for the faint-hearted. Not only has Lua's blog been a huge success, but her Lookbook  profile has over 69,000 fans! I caught up with Lua for Guestlist to find out what initially made her what to start a fashion blog and where she envisions herself in the future.

1.     What initially made you want to start up your blog?

I started on about three years ago. I started to share my looks and loved what other lookbook members posted so it became one of my hobbies. After a while I realized I wanted to share more stuff so I created my blog! I received a lot of feedback and that definitely motivated me to do my blog as well. I wanted to have a creative space of my own where I could share whatever came to my mind in relation to fashion and my own personal style.

2.     How often do you post and why?

Every one or two days.

3.     Did you expect to get as many followers as you have?

Why do you think this is? Not at all! I am really overwhelmed and thankful for all the readers I have, its amazing and I never imagined I could actually reach so many people.

4.     Your online presence stretches across different platforms including Lookbook, Facebook, Tumblr, Twitter and your own personal blog. How do you keep them all up to date and how do you differentiate between them all?

I just try to share what I post on all the platforms I have because not all my readers are frequent on the same platforms.

5.     What is a typical day in the life of Lua?

I wake up, have about three cups of coffee while answering emails, post , look for some inspiration. Then I get dressed up and go to school! Sometimes I stay in the city walking around, meet some friends or just go thrifting. Then I get back and do homework, spend some time with my boyfriend and that’s pretty much it during the week.

6.     What do you do in your spare time?

I go thrifting, watch movies or look for inspiration online. Sometimes I just walk around or go to small little vintage shops. Theres a lot of things to do in NYC so I always try to do something new!

7.     You also contribute to Teen Vogue, how did this come about? Do you write for any other fashion publications?

I am a teenvogue blogger along with other amazing bloggers. I just got contacted to share my regular posts in teenvogues website too

8.     You are originally from Peru but you have now moved to New York, do you prefer it there? Were there any massive culture shocks you had to overcome? 

I moved to NY about a year ago. I was studying literature until I decided to try and apply to FIT for Fashion Merchandising. I loved Peru but I wanted to pursue Fashion Merchandising as a career and they didn’t have that major. I was also kind of bored because the fashion scenario in Peru is way far from creative, or at least it was like that about two years ago. I love Peru though and I miss it sometimes. I haven’t had any cultural shocks besides from being a little bit stressed because everything is so fast here.

9.     Describe the style in New York at the moment?

Its way too diverse to describe it. You will see every single style out on the streets.

10.  You have a very quirky, grunge sense of style. Tell us your journey to how you got to this particular style?

I didn’t had a specific journey, I just try to be myself everytime I dress up. I absorb a lot of inspiration everywhere but always try to keep my outfits true to myself.

11.  What are your three favourite fashion items that you could not live without?

I love my leather jacket, creepers and acid wash jeans

12.  Where would you like to see your blog go in the future?

I have no idea, I love that it’s a way to share my creativity so I will keep doing what I do!

13.  What would be your ultimate dream job?

Maybe working as a stylist or a fashion magazine. I really don’t know yet.

14.  What advice would you offer to aspiring bloggers and freelancers who want to follow a similar career path?

I think its always important to be yourself. I think the best bloggers out there are those who don’t try to resemble other blogs, they just share what they like and what they feel they want to communicate. Creativity is extremely important.

See more of Lua's looks here at

By Hanna Henshall @Hanna_henshall