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Bobbi Gets A New Face
Thursday 6th September 2012 | Osh
Cosmetics giant Bobbi Brown is set to follow in the likes of L’Oreal and Lancôme and see its first ever celebrity face represent the brand.
Katie Holmes whose split from Tom Cruise only took place a couple of months ago, has since begun a spiral of positivity beginning with some quality time with her daughter Suri. However, it was announced today that Holmes also intends to become the first celebrity face of cosmetics brand Bobbi Brown.
The choice to use Holmes emphasises Bobbi Brown’s philosophy to keep make-up as natural as possible. It is rare that Holmes is seen with a look that does not reflect and emphasise her natural beauty. By using this philosophy not only in all the products but also in the approach to make-up, Bobbi Brown has created a brand that heightens the physical qualities of women with subtlety.
Not only does this new move look set to further cement the Bobbi Brown name in cosmetics, it also appears to act as a re-launch to Holmes’ career after marriage and children. Holmes’ collaboration is said to take place in the spring 2013 print ads.
By Amy Pitman
