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H&M Fashion Against AIDS
Other | Tuesday 15th May 2012 | Osh
Let’s be fashionable and charitable! Maybe you missed it but for the fifth year in a row, H&M has launched in April Fashion Against AIDS Spring Collection.
Safe sex is the message which each new generation needs to hear, which is why H&M has launched its fifth Fashion Against AIDS (FAA) collection, to raise funds and create awareness about HIV/AIDS among the young. This special edition line was sold online where available, and in over 300 stores worldwide.
Special prints were commissioned from international artists and illustrators for this collection to create pieces bursting with colour, pattern, and authenticity. The collection is a fun mix of tribal prints found on crop tops, bikinis, body con dresses and more.
25% of all sales went directly to various youth HIV / AIDS awareness projects including: Designers Against AIDS, MTV’s Staying Alive Foundation, the United Nations Population Fund, and Youth AIDS. Since its launch in 2008, they’ve raised over $6.5 million to date.
If you are not a shopaholic, however, you can go on the official site and send a photo. For every photo of a kiss, H&M donates $1 to AIDS prevention. Also, in order to promote their last campaign, H&M has asked bloggers to be shot ‘in love’, wearing some pieces of the Fashion Against Aids collection.
Check out the full video campaign by photographer Dan Martensen here!
All the kiss images on the official site
