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The First Ever Lickable Lift
Tuesday 17th April 2012 | Osh
Taking inspiration from Willy Wonka, McVities have created an edible elevator comprising 1,325 lickable jaffa cakes.
The lift targets the taste buds of city workers. It is being trialled at Engine on London’s Great Portland Street and it took four weeks for food technicians and artists to develop the creation.
Phillipa Tilley, senior brand manager from McVities Jaffa Cakes said, “We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers.”
What an excellent way to spread a whole host of infections!
