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Sport and Pop: Rihanna and Puma Rumours Are TRUE!
Other | Wednesday 17th December 2014 | Kira
Remember how we wrote about Rihanna's possible collaboration with Puma? The rumours were true, and the reality is even better! The Bad Girl has singed up a multi-year partnership to become Puma's new Creative Director.
The pop star will oversee the company's women line, which includes both shoes and clothes, but also will become one of the brand's ambassadors and be the face of the fall 2015 ad campaign. "Signing Rihanna is a fantastic step for Puma," said Bjørn Gulden, Puma's chief executive officer. "Her global profile, her charisma and individuality, her ambition - all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women's training was very important. Rihanna was a natural choice for us. We're delighted to have her as a partner, and we're looking forward to what's to come."
By Kira Kolosova
