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GoPros and bird's eye views

Other | Thursday 20th November 2014 | Rob

GoPros have become the go-to for budding film-makers, with London based firm The Freedom Project taking hand-held camerawork to new heights; using a real-life imperial eagle to give possibly the best birds eye view of all-time. The flight was organised for the 50th Anniversary of the International Union of Conservation of Nature and showcased plenty of London's breathtaking skyline. Users familiar with GoPros and their hand-held capabilities will be aware of their impact on the home-video scene, with many tourists dubbing them as their number one travel companion. A GoPro, for those who don't know, is a small camera that can be manipulated and moved to give you the best shot or the perfect selfie.

The Freedom Project, raising awareness for several listed charities, launched their video campaign from the Olympic Park and the top of the ArcelorMittal Orbit, the heart of the London 2012 Olympics. Passers by were completely oblivious as the eagle flew overhead. The Imperial Eagle, who is not named, is set to embark on a series of flights across Europe, to continue to raise for the cause. Inspired by the take-off of personal videoing and point of view filming, The Freedom Project have latched onto the current craze and perhaps kicked off the next big thing; I’m thinking hand-held house cat or an HD hippo for their next stunt. All jokes aside, this footage is groundbreaking and who knows where it could go next. GoPros have faced criticism in the past for diluting the quality in film-making and sparking a shift away from conventional shooting but it can't be denied, the first-person perspective is really taking off, and never before has the movement been so literal.  

@robhendy95 

Check out the The International Conservation of Nature on their homepage and show them your support!

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