NEWS
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WIN £50 @ Sosolo.co.uk
Tuesday 13th November 2012 | Osh
Based in East London, this online fashion boutique focuses on delivering the very best in vintage fashion. Supporting new designers and continuing to be on the pulse of the East London vibe, they bring us "vintage with a modern twist". We spoke to Sinnie Chong, creative director of the company to get the latest.
Tell us a bit of background about the company?
We started Sosolo two years ago in 2010 and we kind of just fell into the fashion industry. I come from a Graphic Design background but always had a love for fashion and always loved to raid the vintage shops down Brick Lane and Broadway Market. But I also liked to shop the main high street shops and could never find a place where I could easily shop the two genres in one place (this was before ASOS Marketplace came about!) so I guess that was the main motivation of opening our online boutique. I wanted to offer a store where women could shop both new and vintage clothing all in one place, as well as having young, emerging designers' collections where they offer something a little different and unique.
What is your main goal?
Our main goal is to inspire women to be individuals. What we love about the East London dwellers is their confidence and their 'I'll wear whatever I want' attitude and we try to channel that East LDN vibe into Sosolo. Fashion should be fun and women should be comfortable in their own style.
You focus a lot on vintage fashion, there are so many vintage shops around now- what makes you different and stand out from the competition?
Our motto is 'vintage with a modern twist' and even though we focus a lot on vintage clothing, what we try to show is how to mix and match vintage with new clothing and accessories from current fashion trends, with snippets of East LDN flavour. We're constantly inspired by street style in East London and we try to channel that inspiration through our styling of products.
You support new talent and designers, is there any we should we looking out for right now?
We're a great supporter of new designers and always love stumbling upon new talent – we love Michelle Kirana Oh who we have stocked since the birth of Sosolo (www.michelle-oh.com). Her jewellery is intricate but still wearable, and we love the interesting textures she creates. At Sosolo, we love to mix and match and we love that Michelle's jewellery allows the opportunity to be stacked in such a way that could be worn in various combinations.
What is your hot pick this winter?
Anything khaki! Khaki army jacket, khaki oversized jumper and even khaki socks. Our perfect winter accessory? A neon beanie – it's a great cover up for those bad hair days! Plus, who says winter has to be dull and gloomy?
What is next for you guys?
Who knows what the future will bring, but hopefully we will have a nice boutique store that contains the East LDN spirit. What we do know is, we love fashion and we love what we do!
We have paired together to give you the opportunity to bag yourself a £50 voucher, all you have to do is like their facebook page at www.facebook.com/sosolofashion and tell us what one of their hot picks are this winter. Send your answer to competitions@guestlist.net
Check out their beauties at www.sosolo.co.uk
