Today see’s a sampler release from the forthcoming Uprise Audio LP Live From The Future and there are already talks of it being “Album Of The Year” months before its release date. We caught up with label boss Seven and Wayfarer about the hype and the future of the scene…
(Seven ) What is the concept behind Live From The Future?
The concept is to present a compilation of timeless music showcasing all of the Uprise Audio artists, fully establishing their connections with the label and for each of us to present our most cutting edge music as a collective.
The LP already has a lot of hype surrounding it, with some saying that it is already in contention for Album of the Year. Do you feel a lot of pressure, or do you just tend to roll with it?
No pressure at all. The album has a fine balance of music, showcasing the whole spectrum of the Uprise Audio sound. I really love the music we have put out so far and that's all that matters to me. My heart and soul goes into every decision I make and I wouldn't ever put music on UA that I felt wasn't for right for the label. It's not about volume of output, to me – it’s about quality.
Uprise Audio is fast becoming one of the biggest labels in Dubstep, can you tell us about any future events/tours?
We are currently organising a world tour to promote the album starting in September. We have had such an amazing response from promoters wanting to book us and have already locked it dates for UK and Europe, USA, Australia and New Zealand. We are planning to do more Uprise Audio label nights in London too. So watch out for those.
Staying on the subject of the “Future” and all this talk of Dubstep being dead as a genre, do you feel the LP represents a new and exciting future for the scene?
Misquoted bullshit started by a newspaper which in my opinion has little credibility suddenly became the voice of EDM, misquoting Skream and declaring "Dubstep is dead".
Dubstep certainly isn't dead. In fact far from it. You only have to look at the sales charts to see it’s thriving. Our last release UA004 went to number 7 in the beatport top 100 and number 1 in the respective dubstep release chart.
Regardless of sales the music I am hearing recently represents a very exciting future for the dubstep scene. With the demise in popularity of the American style of dubstep, people have started researching the genre a bit more and have started to look for what’s new and exciting in the genre. We have actually gained a lot of new listeners and as a result of this, American now has an underground dubstep scene forming.
(Wayfarer) The track 'Reflections' has had massive support from all the top names recently, you must be feeling on top of the world right now?
Absolutely, the response has been overwhelming. The past year has been quite surreal and I never dreamt I'd be getting the support I am doing. Everything is looking very positive and now that I've finished university I can concentrate more on music - things look strong!
What else have you got in the pipeline for this year?
In terms of releases, alongside my involvement with the album on Uprise Audio, I will have a 4 track EP out before the end of the year and possibly some remixes along the way.
Gig wise, I'll be playing Outlook at the end of the summer, a few dates in the UK over September and then I'll be involved in an Uprise Audio world tour will take place over the last few months of 2013 and the start of 2014. All very exciting!
You posted a photo up on your Facebook page recently of a T-shirt saying “Dubstep Is Dead” What do you think about all the recent debates?
(Haha] Well, I posted that because I thought it was funny that Primark had something to say about the state of dubstep. Personally I think the idea that dubstep is dead is absolute rubbish. Maybe I'm biased because my involvement in the scene is more exciting for me than ever before but the quality and diversity of the music that I hear and get sent is stronger than ever.
I think the problem lies in the fact that "dubstep" is a very tired word. The broadness of the term is perhaps a double-edged sword. Five or six years ago the idea that it incorporated a kind of music with a vast spectrum of influences was really exciting. Dubstep reached the mainstream, the media battered the word and now people are moving onto the 'next big thing'. Given Disclosure's success, that seems to be a poppy breed of deep house. The way that commercial dubstep has fallen out of popularity means that the deeper, underground side of dubstep gets dealt the same fate by association, which just isn't the case. Almost every 140 night that I've played at or been to in the past year has been well attended and the music as fresh as ever.
I think the fact that dubstep has fallen out of the mainstream is a good opportunity for the sound to seep back into the underground and ultimately reinvent itself as something exciting again. Dubstep is here to stay, despite what Primark think.
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Words : Dannii Sanders
@diaryofadnblife